January 12, 2012. That’s the day ICANN will begin accepting applications in its new generic top-level domains program. And that day is just a few months from now -- not a long time, particularly when you consider the need to build an internal team to champion the project, develop a business plan as well as registration policies, and secure funding for the project. You will also need to assemble an external team, likely in the form of a registry services provider partner, like Afilias. Given the short time you have, an experienced partner is going to be your better choice.
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